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Photography Trends and Comebacks

Photography plays a significant role in the fashion industry, as it captures the essence of style, beauty, and art. And as we head into a new season, it's time to take a closer look at the emerging #fashiontrends in photography. Whether you're a professional photographer or just someone who loves capturing stunning images, here are some of the key trends to watch out for in the coming months. So, without further ado, let's delve into the top fashion photography trends for the upcoming months.

Firstly, vintage-inspired #photography is making a comeback. This trend takes inspiration from the classic photography of the 60s and 70s, characterised by high contrast, vibrant colours, and grainy textures. The style is all about capturing a mood and a feeling, creating a timeless and nostalgic effect. Expect to see fashion editorials and advertising campaigns featuring models in retro outfits shot in sepia tones or with a film camera.

GUCCI Cruise 'Cosmogonie' 2023

GUCCI Cruise 'Cosmogonie' 2023

Another trend that's set to dominate the fashion photography scene is sustainability. Brands are increasingly recognising the importance of eco-friendliness, and photography is no exception. Expect to see more fashion shoots that incorporate natural light, sustainable materials, and ethical practices. Photographers will also be using techniques like recycling, upcycling, and repurposing to create stunning visuals that leave a minimal carbon footprint.

Photography Lucho Dávila

Thirdly, minimalism and simplicity are making a comeback in fashion photography. This trend is all about keeping things simple and elegant, emphasising clean lines, negative space, and understated compositions. Photographers will be experimenting with monochromatic tones, soft lighting, and minimalist backgrounds to create sophisticated and timeless images.

DIOR Autumn / Winter 2022 - 2023

Next up is the use of bold colours in fashion photography. This trend is all about experimenting with vivid, bright colours to create eye-catching visuals. Think of bright primary colours, bold patterns, and neon hues. Photographers will be using colour-blocking techniques and complementary colours to create visually striking images that demand attention.

Photographer Alena Danilina

Finally, we can expect to see an emphasis on inclusivity and diversity in fashion photography. As the industry becomes more aware of the need for representation, photographers will be celebrating diversity and showcasing a range of body types, skin tones, and cultural backgrounds. This trend is all about celebrating individuality and promoting a message of inclusivity and acceptance.

Louis Vuitton Men's Pre-Spring 2023 Ad Campaign

In conclusion, these are the top fashion photography trends for the upcoming season. From vintage-inspired aesthetics to bold colours and inclusive representation, photographers are pushing the boundaries of what's possible and creating stunning visuals that capture the essence of style and beauty. Keep an eye out for these trends in upcoming editorials, advertising campaigns, and social media.


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